What are the benefits of using social selling?

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This time, CSO Insights and Seismic, companies specializing in marketing and sales consulting, decided to check it out.

Importantly, this time the study was based not so much on information from marketers, but on market data regarding the performance of individual brands.

The study showed that the main benefit of social selling oman telegram data is reduced contact time.

benefits of social selling – social selling

Source: CSO Insights and Seismic, 2022

It turns out that in many cases social selling helped brands realize sales faster than if they were realized in a traditional way.

In other words, the flow of information between brand and customer leading to a sale took less time than when the sale took place in any other way than via social media platforms.

Social media therefore gives brands a huge space to improve their sales processes.

Other benefits that emerged from the study include a greater number of leads and deeper relationships with customers.

The second position seems particularly interesting, as it would mean in practice that an additional benefit of selling on social media is strengthening the bond with your customers.

In my opinion, this phenomenon applies primarily to the B2B market, where establishing direct contact with customers, e.g. via the LinkedIn platform, can, apart from increasing sales effectiveness, lead to laying the groundwork for long-term cooperation.