what does marketing do according to the ceo - expectations towards marketing

[nusaiba129]

We have therefore established that one of the tasks of marketing is to make the company grow.

Now let's consider what the CEO thinks marketing should do to generate this growth? What are their expectations of marketing in this regard?

What expectations do business owners have regarding marketing?
The answer to this question can be found in the results of a study conducted in January 2024 by Boathouse, a company specializing in providing marketing management solutions.

As part of the study, the company asked 150 CEOs what they thought new zealand telegram data were the 5 most important problems they would like marketing to solve.

Several areas came together at the top of the list: “creating” new customers, retaining existing customers and ensuring revenue growth.



Source: Boathouse , 2024

In short, marketing should ensure that there are always customers in the company's environment.