Taking into account all the information collected

[nusaiba129]

3. 90% of decision makers who already know specific sellers will choose the brand they knew before the research
It turns out that when it comes to making a decision, the chance that the decision-maker will choose a brand that he or she associated with before the research is much greater.

This corresponds well with the so-called Mamon engineer's law, which suggests that we like brands that we already know.

A person who will decide on the brand from which his company netherlands telegram data will obtain a specific solution will therefore be guided primarily by his knowledge of the brand.

Thus, he will choose the brand that has the strongest position in his mind and that was there before he even started reviewing the available options.

The chance of choosing a brand that he only learned about during research is only 10%.

how many decision-makers will choose a brand they knew before – building brand awareness

Source: Dale W. Harrison, 2023

so far, this means that there is only a 5% chance that a company that has decided to look for a specific solution will ultimately decide to purchase your brand's product/service if it did not know about your existence before.