What does this mean for your brand?

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This relationship is almost universal, regardless of the platform, category in which the influencer operates, or the region in which they operate.

Below is another summary, this time presenting sample numerical data collected by Upfluence, based on the analysis of selected influencer profiles.

influencer engagement and reach example – influencer mexico telegram data marketing

Source: Upfluence , 2023

It is clearly visible that for each of the mentioned platforms the dependence is practically the same.