Comparing this with other data regarding

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the time we spend on the Internet (according to Statista's research, approximately 7 hours a day), we can say that User Generated Content takes up the vast majority of this time.

From a brand's perspective, this is time that cannot simply be wasted.

Why?

Discover 5 reasons why your business needs UGC.

1. User-generated content is perceived as more authentic and lebanon telegram data trustworthy
According to a study conducted by Nosto (a platform supporting e-commerce ) , 60% of consumers indicate user-generated content as the most authentic.

which type of content is most authentic – User Generated Content

Source: Nosto, 2021

Content created by brands came second with a score that was three times lower.

This means that in the eyes of the recipient, User Generated Content is exceptional, more unique and, above all, honest.

In a world where fake news seems to be lurking around every corner, honesty is valued more than ever.

It's no wonder that Internet users seek authenticity.