It means focusing on a highly specific topic and becoming the leading expert on it. For example, if you create a travel blog or personal website, you could focus only on travel in the UK. If you create a business website (blog), you could write about home-based businesses for parents with little free time.
Later, once your personal website (or blog) has some traffic, you can expand the content to cover more topics.
, we started out by focusing solely on SEO and trying to do it better than anyone else. That helped us grow our traffic really quickly in the early days.
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In 2018 we started covering broader topics like marketing concepts and podcast advertising .
Not only do we do this, a large number of top personal webmasters or bloggers started this way.
Mark Manson 's website started out as a blog about germany telegram data masculinity and dating. Ramit Sethi, founder of iwillteachyoutoberich.com , also started out writing about the connection between physiology and personal finance.
The lesson is clear: if you want to get some traction, choose a niche market.
2. Write content about popular search topics
About 51% of most websites’ traffic comes from organic search. What this means is that in order to make your personal website (blog) do well, you need to write about topics that people are searching for.
The question is: how do we find such topics?
The answer is: use keyword search tools to generate valuable topics.
For example, you can enter a keyword into the free tool AnswerThePublic and it will show you related questions people are typing into Google.
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There are tons of free keyword tools out there so you can take your pick.
Unfortunately, while these tools are great for keyword ideas or creative thinking, most of them don’t show keyword metrics like monthly search volume . This is a problem, after all, there’s no point in writing about a topic that no one is searching for.