7. Prep for post-graduation and create alumni relationships

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Institutions can use LinkedIn for university colleges as well. For example, a business school may have several private LinkedIn Groups for regional alumni chapters to connect them with students and faculty for internships, fundraising, volunteer opportunities and events.

The University of Chicago Alumni Relations LinkedIn Group page.

Encouraging students to post relevant articles, projects and research, internship experiences and other academic accomplishments helps the university develop social proof on the platform. lawyer data This is also an excellent example of the importance of incorporating advocacy into your social strategy.

Social media for education marketing
Just as there were many ways to use social media in the classroom, there are also many uses for social media in education marketing. Social media marketing can help if you’re looking to reach a larger audience for your college or university. Let’s dive into how social media can empower education marketing.

8. Leverage TikTok creators and influencers for user-generated content
Although many public universities have banned TikTok from campus Wi-fi, some educators and institutions embrace the app to educate and connect with students. Student and teacher influencers can provide user-generated content that satisfies a prospective student’s desire to see authentic content from their peers and future professors.

For example, Chapman University professor @itsmattprince went viral after challenging his class to earn 1 million likes on a TikTok video in exchange for canceling their final: