5. Choose the networks you are going to use

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If there is no investment, good results cannot be achieved. Therefore, you must allocate a budget to this strategic area. The best way to calculate the budget is to consult with a social media expert, who will tell you the costs you will have to assume according to your strategy.

Consider that you can do paid advertising on both Facebook and Instagram, which with a proper SEO strategy will help you achieve your goals more quickly.



Each social network has its own codes, tagging tools, commun lebanon mobile database ication codes, and best times to post. Creating an impact on them is the optimization of all these factors.

The networks that have the largest number of users are the most recommended, such as Facebook, Twitter, LinkedIn, Instagram, Snapchat and Pinterest. However, if your audience is on another, more niche network, you should definitely consider using it.

6. Plan and create content


This is the DNA of a social media strategy, since the interaction of visitors, prospects and customers will depend on the content you publish. To do this, you must define your editorial line, you can create a publication calendar, and most importantly, create quality and original content in diverse and entertaining formats.

7. Have “micro” strategies for objectives


– To reach a larger number of followers, you can run giveaways, promotions and offers on the social network where you have the most followers.

– To increase your brand’s reach, you can collaborate with Influencers.

– You can also use Social Listening to make your strategy even more effective.

– And of course, you can incorporate the use of Podcasts and Chatbots into your social networks.

8. Measure and analyze the results


Finally, study the hours of greatest impact on the networks, the growth of followers, the traffic they bring to the website, the number of visits, the quantity and quality of interactions, etc. The networks have many tools that will help you obtain great results.

You can use platforms like HubSpot or Hootsuite to automate and obtain metrics from all your channels, and complement the information with the internal tools of each network, such as Facebook Business Management or Snaplytics.

Remember that success in the online world only requires a little creativity and a good social media strategy. This, combined with your dedication and commitment, will allow you to achieve all the goals you set for yourself.