This is how almost every post and video we publish begins

[nusaiba129]

3. Plan, create and publish
The process of creating content is essentially the same, regardless of its intended channel, genre, and format.

plan
create
release

Let’s look at each part of this process in more depth:

plan
Planning starts with creating an outline. This may not be necessary if you’re publishing short posts on social media, but it’s undoubtedly the best approach for more complex types of content, like blog posts and videos.



For example, here is the outline of my post:


How did I decide what to include?

Since the purpose of this article is on organic search rankings, belgium telegram data my starting point is to analyze common subtopics related to the top ranking pages.

To do this, I plugged some of the top-ranking guides into Ahrefs’ Content Gap Opportunities tool and set the number of intersections to maximum to see what keywords all of these pages ranked for. This revealed some pretty obvious subtopics, including:


I also used the free on-page SEO report from the Ahrefs SEO Toolbar to check for common subheadings in the top-ranking articles. This showed that most posts talked about why the content was important, so I added that to my outline.

However, I didn’t just take inspiration from the top-ranking posts. I also added a section on scaling content (see below). None of the top-ranking posts mentioned this, but I know from experience that a lot of content creators face this problem. I also felt I could share some valuable insights that would make our post stand out.

Remember, there’s rarely any point in rewriting content that already exists. If you want people to remember your content, you need to go the extra mile.