In 2013, the CR10 concentration of China's mainstream pet products brands was 9%, which increased to 11% in 2022. The concentration of the pet products market has grown slowly and is still at a low level.
Figure 22: Concentration of China’s pet products industry compared to the food industry
Another data shows that the CR10 of the pet products industry oman mobile database in 2018-2020 were 11.0%11.0%10.9% respectively, which is lower than the average concentration of the TOP10 pet food brands of over 20%.
4. The willingness to consume smart pet products increases, and the market scale expands
Due to the change in the younger age of pet owners, the change in the ratio of cats to dogs, the limited space for pets, etc., the demand for smart pet products has begun to surge. Its market increment continues to rise, and the market scale is also further expanding.
1. Although pet owners' consumption preferences for smart pet products are lower than basic categories such as daily necessities, as the market size of China's pet products industry continues to expand, the market size of the smart pet products industry has also increased. It is expected that the market size will grow to 9.81 billion yuan in 2026.
2. The penetration rate of smart pet products has also increased year by year, from 40.3% in 2019 to 52.9% in 2021. Consumers are more accepting of smart pet products.