Is the H1 tag important for ranking? SEO Experiment
There are two similar best practices that SEOs often hear:
Use a unique H1 tag per page
These suggestions appear in audits, SEO tools.
Over time, the notion of strictly using a single H1 is being replaced by “large text near the top of the page.”
John Muller of Google answered this question:
“You can use H1 tags at any time on your page. There are no restrictions – no upper or lower limits.
H1 elements are a great way to give your page more structure so that users and search engines can understand which parts of the page go under which different headings, so I’ll use them in the right way on my pages.
Especially with HTML5, it's completely normal and expected senegal mobile database to have multiple H1 elements on a page. So it's not something you need to worry about. Some SEO tools flag this as an issue and say, "Oh, you don't have any H1 tags" or "You have two H1 tags." We think that this is not a critical issue. From a usability perspective, maybe it makes sense to improve this. So I'm not completely ignoring these suggestions, but I wouldn't see it as a critical issue.
Your website will work perfectly fine without an H1 tag or five H1 tags.”
Despite these assertions from one of Google’s most trusted authorities, many SEOs remain skeptical and want to “trust and verify.”
Of course, we decided to put it to the scientific test!
H2 Header
h1 SEO Test Experiment
We designed a 5050 title split test using the newly-branded SearchPilot formerly DistilledODN. Half of our blog titles would be changed to H1s, and half would remain H2s. We would then measure any differences in organic traffic between the two groups.