Here, we’re going to talk about two types of landing pages: cornerstone pages and product landing pages. They’re both pages you want people to land on from search engines, but they require completely different approaches. But first, we’ll quickly get into search intent, because you have to know what your audience is actually looking for.
Search Intent
When setting up your site structure, you need to think japan mobile database about search intent. This is about what you think people are looking for when they type a query into a search engine. What do people want to find?
Spend time thinking about the different possibilities in search intent, as you may want to cater to different types on your site. Are people just looking for answers to their questions or definitions? Are they comparing products before buying? Or, are they planning on buying something right away? This is often reflected in the types of queries they issue.
When you understand search intent, you must make sure your landing pages match your audience’s search intent. A page can answer multiple search intents, but at least you need a clear view of the most important pages.