The algorithm prefers content that provides value and depth and sounds more natural, and this is where semantic keywords come into play.
In this guide, we’ll break down the importance of semantic keywords, how it relates to latent semantic indexing , and how you can use both in your SEO strategy to improve your content’s ranking:
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Prior to 2013, search engines like Google determined what bahamas mobile database content was about by looking for the frequency of keywords on a page. This led to the practice of using keyword stuffing to rank for specific keywords — meaning marketers would add the word “running shoes” multiple times on a page to rank for that keyword.
However, all this changed in 2013 with the launch of the Google Hummingbird algorithm. The algorithm changed the way search engines crawl content: now relevant results no longer require looking for the frequency of specific phrases, but a more comprehensive understanding of the words contained in the content.
Looking back at the query for “running shoes,” Hummingbird would like to see more words like “training” or “exercise” rather than repeating that keyword throughout the content to provide more context.
This is where semantics comes into an effective SEO strategy. Semantically related keywords are words or phrases that are conceptually related to each other.