For example, let’s take a closer look at the Miscellaneous category, where “pet friendly hotels Delray Beach fl” ends up appearing see below. Even though it has a higher keyword difficulty rating, you shouldn’t ignore the phrase entirely. Rather than dedicating a subdirectory to it, use it as inspiration for a related blog post.
Keyword Buckets for Content Inspiration
Once you've determined your URLs, start piecing your site morocco mobile database together in a sensible hierarchy. Continuing with the hotel theme, start with the homepage at the top, then the subdirectories see below.
Hierarchical keyword mapping
Hierarchical keyword mapping
After that, populate each subdirectory with potential content pages I've enlarged it below so it's easier to see.
Look closely at a subdirectory
Look closely at a subdirectory
Remember, keyword research doesn’t stop
Once your keyword mapping is complete, start producing your more optimized pages, explore verticals you haven’t targeted before, or figure out if there are other questions you can answer for your audience. The mapping process is a great way to ensure that visitors enter your site at a point that provides the value they’re looking for — which search engines will love, too.