Your goal should be to create the best content on the web for a specific topic, which is where the name Skyscraper Technique comes from.
It’s all about creating the best content on one topic, one that rises above all the rest, just like a skyscraper rises above everything else in the skyline.
Have you ever walked past a very tall building and said to yourself, "Wow, that's awesome! I wonder how big the eighth tallest building in the world is." Of course not. It's human nature to be attracted to the best of things.
Brian Dean
The reason this technique works so well is because you’re taking something that’s already been proven to drive results, and you’re using that insight to make it even better.
A common misconception is that everything you do has to be sri lanka mobile database completely innovative.
In SEO, one of the most powerful things we can use to gain a competitive advantage is competitor insight. This means using data about what your competitors are doing to identify their weaknesses and figure out where you can do better.
Driving success through content shouldn’t be a guesswork; this technique gives you a blueprint for driving results. But there’s a lot to consider when using the Skyscraper Technique:
Better content doesn’t necessarily mean longer content.
There are many ways to improve a piece of content.