If we apply marketing principles to scientific dissemination, research is the product and funders are the customers. Customers need to know about the product if you want to gain financing.
There are infinite options for promoting your saudi arabia rcs data research online. Having your own website or, at a minimum, active and updated social media profiles can do wonders. Like that, researchers can easily connect with influencers in their domain, expand their network and make sure their work reaches a broader audience. They can even invest in social media advertising campaigns or set the audience they want to reach in a certain timeframe, benefiting from an event for example.
Scientists start to work with experts in communication and marketing to make their research and publications stand out of the crowd. For example, Labs Explorer specialises in scientific dissemination and content marketing as a marketing service provider for R&D teams. For years now, they have become experts in supporting scientists and CROs in their communication efforts.