How to track
Conversion tracking is generally easy to set up even if you have no coding knowledge . What’s more important here is making sure you’re tracking the right conversions.
If you run an eCommerce store, then conversions, conversion value, and average order value will be most meaningful to you. But, of course, you have to have Enhanced Ecommerce tracking set up in Google Analytics to do this.
If you offer subscription-based software like we do, it makes sense to track every tier of leads, trial signups, paid subscriptions, and eventually even new subscriptions.
However, no matter what conversions you track, it’s worth sweden mobile database keeping the following in mind:
By default, Google Analytics attributes conversions to the last traffic source. This does not reflect the contribution of SEO or most other marketing channels to those conversions.
You should always compare meaningful periods this is especially important for businesses with seasonal sales fluctuations
Properly collecting GA data, understanding it, and using it to improve your SEO performance is a complex topic beyond the scope of this article. I highly recommend checking out my other two articles to learn more:
6. Referring Domains
Referring domains are websites that link to your website.