Other organizations, like HubSpot, have made conscious efforts to be less sales-led and hopefully improve their NRG over time. In fact, HubSpot abandoned the marketing funnel in 2020 and adopted a new concept called Flywheel that helps customers get to the “aha” moment earlier.
Achieving product-led growth is a journey.
While companies founded on PLG principles certainly argentina mobile database have advantages, any software company can adopt the core principles of product-led growth to improve user experience and increase go-to-market efficiency.
The key to product-led growth is that it’s not the domain of one specific department or team—it’s an organization-wide mindset. To move toward the PLG movement, all teams—from product to sales to customer success—need to adopt a product-led approach.
Here’s how your team can get started:
Incorporate product-led selling into your sales model. Having your products sell themselves through self-service is what PLG is all about. That doesn’t mean there’s no place for sales. In fact, combining your self-service with a modern product-led sales organization can help you close bigger deals without compromising PLG. In a PLG environment, the role of the salesperson looks a little different—product-led sales reps must be strategic about which accounts they engage with and when, and take a more consultative approach to working with customers.