Define Your Why
The first step to discovering your brand’s purpose is to define your “why.” The best way to do that? Ask yourself some deeper questions.
According to Salva, there are three key questions you need to ask yourself when defining your brand’s purpose:
What are you best at?
What are you passionate about?
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The answers to these questions can give you insight into brazil mobile database what drives you as a brand. It can also help you identify areas where you may not be aligned.
“Make sure the answers are aligned,” Salva said. “In other words, if you’re passionate about something and you’ve identified the difference you can make, but it’s not what you do best, then you need to keep working on the answers until you find alignment.”
It may take some deeper self-reflection to figure out how your talents, passions, and ability to make a difference align—but that’s where you’ll find your brand’s purpose.
Integrate your purpose into your brand
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Once you’ve defined your brand purpose, it’s time to integrate it into your brand—starting with your team.