Useful tip: sometimes you see that the audience you chose is too narrow. So if you need to expand the coverage of your ads, you can try other audiences that are not directly related to your target customers, but can still be relevant. Our Display Advertising tool will help you with some insights. Type in your competitor's domain name and explore the most popular topics of the publishers by placing this domain's ads.
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interests
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In-market audiences
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tactic that allows you to show your ad to users who are currently in the market for products o email database india r services like yours. These people are actively researching and planning on making a purchase soon, and this targeting option gives you a chance to ensure that you are in the running.
in-market-audiences
Even if you don't see your specific products categories listed, you can still get creative here. If you see strollers, for example, but don't see a category for this specifically, you can still target users who are researching “Infant and Toddler Feeding” and “Diapers & Baby Hygiene Products.” They are still your target audience, and this gives you a way to reach them.
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3rd party audiences
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Third party audiences are a little like custom lists audiences, but these customer lists are purchased from third-party sites. The lists will match the demographics of your typical site visitors or customers, and it will contain a list of cookies for individual users, allowing you to target them with ad campaigns.
To use third-party audiences, you need to work with a data provider. This is easiest to do when they are integrated through the Ads Manager (you can also be sure that these audiences are GDPR compliant), allowing them to automatically send you these lists where you can review or reject them.
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Custom intent audiences (ex Audience keywords)
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This audience type lets you target users who are searching for specific keywords in their research and planning cycle, giving you the chance to serve display ads while utilizing some of the best elements of search ads — harvesting demand instead of having to generate it outright.
custom-intent-audiences
Custom intent audiences are relatively new, and you get to select the exact keywords you want your campaigns to focus on. As you do so, you will get to see the estimated audience size and their demographic breakdown to ensure you're on the right track."
This is a valuable audience targeting
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