Why do you need a greeting on the main page of your website?

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A well-written greeting on a website can attract and retain a client. When creating an Internet portal, it is important to make it convenient and intuitive for the user. A person who gets to the site should immediately know where to look for the information he needs.

If the page has a greeting that is useful, capacious and able to catch attention, the chances that the client will stay on the company's website double. Otherwise, a person may simply glance at the main page and go off to study the competitors' offers.


The design of the main page of the resource is apparel company database very important from the point of view of its promotion. Search engines respond to certain content and give the user a link to the portal. For this to happen, the site must have well-thought-out content, part of which is a greeting.

What is the purpose of a greeting or address? It performs the following functions:

greets the client when they land on the site, creates in them a desire to learn detailed information about a product or service;

attracts attention to the offer, reveals information about it, arouses interest;

shows the client's benefit from cooperation with the company;

demonstrates the company's unique selling proposition, distinguishing it from its competitors;

indicates the shortest route on the site to obtain the necessary information.

The greeting should be unobtrusive and evoke positive emotions in the site visitor. The task of the resource creator is to make a person who is part of the company's target audience become its client. It is necessary to win him over, interest him, and demonstrate that the company can be trusted.

Since each company has its own specifics of work and different target audience, the site greeting must also correspond to them. The text of the appeal to readers of companies with different profiles of activity should be different. For example, the greeting on the site of an event agency can be bright and metaphorical, but on the Internet page of a metallurgical enterprise it would be more appropriate to look informative and dry.