The growing importance of online reviews is clear these days: reviews and testimonials from others are playing an increasing role in both acquiring new customers and retaining customers online. They promote trust and are an essential part of good reputation management . According to the digital association Bitkom, people trust customer reviews more than they do comparison portals or recommendations from private circles. As a result, you as a company should not underestimate the value of online reviews.
Online Reviews in Hotel Marketing
Hotel managers in particular should not ignore the impact of online reviews on their hotel. The number of reviews in the hotel industry has also increased considerably in recent years: more and more people are willing to give reviews for hotels online.
analysis of statistics
Online reviews can ensure your company's long-term success
What benefits do online reviews offer your company?
Online reviews can – if used correctly – be crucial to the long-term success of your company. They strengthen the company's image , attract more attention and can convince potential customers of your products or services.
Not every review has to be positive: Reviews should not only praise but also criticize when something didn't go so well. They give your customers the opportunity to address points or problems that have had a costa-rica phone number data positive or negative impact on the optimal customer experience . Use reviews you have already received to gain insights into your strengths and weaknesses that you may not have noticed yourself. BUT : Simply taking note of praise and criticism in online reviews is by no means enough to improve your image. Only when you enter into an active dialogue with your customers based on the reviews do you show that you are willing to work on yourself and improve the customer experience for the customer's benefit.
Analyzing Statistics on Coffee
A higher click and conversion rate through online reviews
Other benefits of online reviews:
Products that have received positive reviews sell more often than products without reviews.
Positive reviews can increase sales by up to 30%.
The more reviews your company receives, the higher the conversion rate and sales figures.
Reading reviews can positively influence customers’ purchasing behavior.
You learn more about your own strengths and weaknesses.
You enter into an active dialogue with your customers.
You learn more about the needs of your customers.