Have you noticed that almost all of your friends and colleagues are suddenly listening to podcasts? More and more users are also using voice assistants or voice search like Alexa and Siri. This content marketing trend will continue in 2020: users of the future will most likely rely more on auditory communication . Experts assume that around 50 percent of all searches will soon be carried out via voice search and 30 percent of internet usage will be "screenless".
As a "first mover" you should trust content that is not necessarily egypt phone number data tied to a display. With audio and voice content you put the user at the center and give them a positive experience.
Voice search like Siri and Co are becoming more and more popular. Using voice assistants is becoming more and more commonplace and popular. Many product manufacturers like Whirlpool and LG are already working with Amazon to bring Alexa to their devices. You should not forget to use natural language and context recognition from previous searches in your search engine optimization (SEO). This makes communication more fluid, personal and human.
Content adapted to voice search has a positive effect on your Google ranking. It is to be expected that the manufacturers will continue to optimize Siri and Co. You should definitely keep an eye on these trends !
Another way to personalize your audio content is to use e-books and podcasts that are read aloud. This means that exciting and informative content will ideally stay in your target group 's ears. Since many people don't have time to read, it is to be expected that podcasts and webcasts will continue to expand their triumph as part of engagement marketing.