Do you want to improve your Google ranking and achieve maximum visibility in local searches and Google Maps, but don't know which of the 200 ranking factors are the most important? Then read on and find out which 6 local SEO ranking factors will help you advance in the search results!
Contents:
What are ranking factors?
Local SEO success - The 6 most important ranking factors
1. Complete and up-to-date Google My Business profile
2. Active evaluation management
3. Distance between searchers and companies
4. NAT - Name, address and telephone number
5. External links (backlinks)
6. Onpage SEO measures
Your next steps
What are (Local) SEO ranking factors?
Ranking factors refer to criteria that influence the position namibia phone number data your company appears in the search results or how you perform in the Google ranking . In total, there are over 200 different ranking factors that can be implemented as part of on-page and off-page measures.
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However, meeting these criteria is easier said than done. Companies only have limited resources and therefore cannot use all 200 ranking factors equally. In addition, selecting the factors that are important to you is often made more difficult by the uncertain weighting of the individual ranking factors: On the one hand, search engines such as Google publish their underlying algorithms. On the other hand, other factors such as the type and purpose of the content itself also affect the ranking.
But don't worry! This article focuses on maximizing your local visibility, which means that not all search engine optimization ranking factors are equally relevant. With the following 6 ranking factors, you can cover the most important ones and thereby increase your ranking significantly.