In addition to the paid and unpaid ads and posts, there is the option of using the comment function in your own posts on the Facebook fan page to send automated replies with links to the Messenger bot. This makes it possible, for example, to send support requests directly from the post to Messenger and process them there with the help of the bot. The page can respond with a personal message either to all comments or to comments with specific keywords, such as "shipping time" or "return". If you get your target group to respond with whole sentences instead of just individual words, the Facebook algorithm will reward you with additional reach.
3. Re-contacting the customer
Sponsored messages give advertisers the opportunity colombia phone number data to re-engage with customers who have previously interacted with the company. Sponsored messages from advertisers can include specifically tailored promotions or reminders about a product already in the shopping cart.
These user groups or remarketing lists can be very valuable due to stored details, as they can be used to specifically target customers at the bottom of the sales funnel and thus achieve conversions at low cost.
4. Facebook Messenger links from anywhere on the web
Every Facebook account and every Facebook page has an individual Messenger link. This link opens a direct conversation with the associated account and thus the chatbot. The link is composed as follows: m.me/NameOfPage. This function can be used to reach potential customers outside of the Facebook network. For example, this link can be used on websites, other social media profiles, as well as in newsletters or email signatures. It is possible to attach additional parameters to this link using the Messenger app. In this way, additional content can be used, such as making exclusive campaigns available to selected users or linking tracking parameters to the link. By converting such a Messenger link into a QR code and printing this code on business cards, flyers or stands for trade fairs, a link between online and offline marketing can be achieved.