Hoffmann: Last question, one that is asked again and again: If you make employees visible and show them on the Internet, isn't that very dangerous, especially in a competitive market, because they can then be poached more easily?
Schäfer: I'm often asked this question, including the topic: Why do I share all this knowledge in my blog? Because knowing how to reach specialists is worth its weight in gold. But my opinion is that networking and public relations always produce more positive results than perhaps the odd small negative effect that sometimes happens.
we always include a statement that employees who leave the company say: please don't use my video anymore. We will of course take it down. We have to. With the trucks, they know that the pictures have been on there for four years. That's just the way it is because you can't keep changing these truck stickers. We are very transparent about that. And that's exactly what a changing market is. But that's also clear to everyone. And that's why you can't do nothing at all.
Hoffmann: Yes, Maja Schäfer, thank you very much for these very forex data exciting and precise insights. I wish you continued success with your project and I am very excited to see how it develops. If you want to know more about it, then take a look at the show notes for this video. I have included links and a blog post by Maja Schäfer in which she describes this project in more detail and also talks about the HR Excellence Award. With that in mind, thank you very much and goodbye.
Schäfer: Thank you for letting me be here. Ciao.
Hoffmann: If you liked this format, you can also subscribe to it. You can also find information about this in the show notes. And if you yourself would like to take part in a brand ambassador interview and present a project, then please feel free to contact me.
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