Once again: SRG cannot sit back and think that tomorrow there will be another scandal. assesses the situation correctly. Overreacting or ignoring it would be wrong. A unified strategy is required. Every crisis communication must be managed.
Suddenly, TV channels are discovering an usa rcs data older audience for traditional broadcasting. In 2013, RTL expanded its advertising target group to 59 years old. These viewers have now gotten even older. And RTL is acting wisely. Thomas Gottschalk, 70, can now be seen on RTL in numerous formats. Jan Hofer is new to RTL. He was the ARD's "Tagesschau" presenter for 35 years - now RTL is using him in a dance show, among other things. Hofer is 69. As is Uli Hoeness, the new football expert on RTL.
RTL wants to show that the path from the screen to the Internet cannot be made by "transplanting" but by building two worlds. The Internet offering "RTL now" will be launched at the end of the year as a completely new version of "RTL+".
RTL sees – with the gigantic sums that Bertelsmann has – that everything is not as easy as many media companies imagine. Visions and strategies are essential to preserving what you (still) have. This applies to all media – including ours.