All of this from conception,

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The communications company GGA Maur, with a large network stretching from Zurich's Gold Coast through the Zurich Oberland to eastern Switzerland, has recently made an exception. It is letting the fans of Swiss clubs down and is no longer continuing the contract for football programs with Swisscom/Blue. "For technical reasons," says GGA's support department.

Precision: In our studies, 78 percent of consumers surveyed told us that they only engage with advertising messages if they are personally tailored to them. At the same time, only 38 percent of thailand rcs data companies surveyed said that they individualize their marketing communications for different customer groups. This leads us to conclude that a large proportion of good creativity fizzles out because it does not reach the recipient. And as we all know, there is nothing more expensive than being irrelevant in communication.

Scalability : In order for advertising to be effective, it must not only be customized for each of the many micro-segments, but also for all digital channels and formats. And languages. And market regions with their cultural peculiarities. And positions of a recipient in their evaluation or purchasing process. And production, storage, distribution to the ongoing measurement and optimization of effectiveness. This results in complexities that are difficult to manage in conventional models.