Don’t forget to rely on the militia

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The army needs an overarching social media strategy

Above all, before other or new channels are discussed, there needs to be an overarching social media strategy at army level that defines the communication goals and the communication key ideas (content before channel). This suggestion from the internal VBS audit is valid and should be taken up. However, this strategy - just like the army's other strategies - must be tailored to the militia. The militia will provide the services during operations, so it must continue to be able saudi arabia rcs data to communicate in its area on social media in a way that is appropriate for its target group.


The deployment during the first waves of Covid-19 in particular showed that communication is also essential without the militia. The VBS would do well not to forget these lessons and to continue to fully exploit the potential of the army's members. With its 200 communications officers, the army has a very well-trained pool of professionals. The militia develops an individual communications strategy based on the communications orders and the intention of its commander. There can be no talk of a haphazard approach. Anyone who wants to improve the army's communications should first understand the militia principle.