Target audience and niche market analysis. Creating videos at random, without taking into account user wishes and competitor research, is unlikely to lead to positive results.
Formation of the concept, writing the script, organizing the filming, casting the performers, etc.
Designing a selling, attractive cover for a channel and videos, composing interesting, clickable titles.
Search engine optimization activities (selection of keywords for titles, short descriptions and tags).
Finding partners for publishing advertising messages, refining the plan and budget layout.
Evaluation of efficiency. Study ukraine email list of subscriber dynamics, viewing time and depth and many other objective indicators for making timely adjustments to the project.
Setting up and maintaining video advertising.
Factors affecting cost:
Complexity of content creation. Simple talking head videos are much easier and cheaper to produce than costume films with complex plots.
Quantitative and qualitative indicators. A promoted channel with a significant number of comments and subscribers is easier to promote than a newly created project.
Paid methods: Remarketing is video advertising that targets previous visitors to a channel who have left it for some reason.
Outsourcing. Although choosing the services of professionals will cost much more, in terms of efficiency it will be a good alternative to your own efforts, especially if you do not have the necessary level of knowledge and qualifications.
Availability of monetization and direct advertising. Develop and apply affiliate programs. Mutually beneficial cooperation will definitely lead to commercial success.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about promoting a company website
Promoting a company's website requires a comprehensive approach. Publishing paid advertising will not achieve high positions in search engine results. Having formulated the goals, it is necessary to simultaneously and consistently carry out work in a variety of areas, such as SEO optimization, website debugging, improving its usability, etc.
What is internal and external SEO website promotion?
SEO promotion of a company's website in search engines is divided into two main categories:
Internal. Activities are carried out to increase page loading speed, remove duplicates, and elaborate the structure in detail. All this improves the quality of the site when indexed by search engines. It is important at this stage to pay attention to SEO optimization of content, improving functionality and usability.
External. The priority is effective interaction with the environment - third-party resources and the target audience. The key parameter is the quality and quantity of external links. If there are direct transitions to the site, then search engines will assign good positions in the search results for queries.
What is influencer marketing?
Influencers are famous people who have their own blogs on social networks and thematic platforms. To a certain extent, they shape public opinion. According to numerous surveys, they are authoritative for more than 72% of subscribers. Therefore, if a product or service is recommended by opinion leaders, then an increase in sales should be expected.
Collaboration with influencers can be of different types: direct advertising, video review of a product with a link to the site, assistance in promoting your company's site by offering consumers a personalized promo code, etc. You can try to establish contact with a channel that has more than a million subscribers. But such advertising, if the result is not obvious, will be very expensive. It is easier to collaborate with microbloggers, whose reach is from one to ten thousand people.
How to use the analytics system?
The free and effective analytics system "Yandex.Metrica" enjoys well-deserved popularity. After installing the counter, the site owner will receive "Webvisor" - a tool for monitoring and recording user activity. This system has many features and flexible parameter settings. For example, you can explore traffic sources to the site, segment the target audience.
To access the functionality, you need to register with Yandex and add a counter, specifying its name and the full website address. You can also create automatic goals, Webvisor, a scroll map, and form analytics. Additional tools will be activated in a few minutes.
Thanks to the automation of processes on advertising and analytical services, you can cope with the promotion of the company's website yourself. But you should take into account that these activities take a lot of time and effort, and the result will often be noticeable only after several months.