High hurdles, great reward

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Measuring effectiveness : Whether "conversational ads" really work as intended is quickly apparent from user behavior. Do the dialogues lead to the goal, or does a potential customer break off the "conversation" in the middle? This is what needs to be understood and optimized. With "conversational ads", thanks to the numerous dialogue options, a much closer look at the breaking points is necessary than in the classic, linear marketing funnel. To really understand what is going on, the marketing team needs the analytical methodological knowledge of the data and analytics specialists in the company.


There's no question that "conversational advertising" comes pakistan rcs data with many prerequisites. However, those who implement it correctly will quickly be rewarded. Based on our experience, the number of leads generated can be up to twice as high as with traditional (digital) advertising, and the sales conversion rate can be up to 40 percent higher than the standard.

However, the KPIs are only one side of the coin. A study we recently conducted with over a thousand marketing decision-makers shows that the most successful CMOs have one thing in common: they think outside the box and rely on close integration with other company functions. This goes far beyond the loose exchange of experience and even includes the regular exchange of talent between teams. These CMOs have understood that new brand experiences only emerge when a wide variety of functions with their respective skills work together.