90 percent of the links that users click on are organic

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If a customer (or even a company decision maker) feels like they are getting something valuable from you (even if it is "just" a white paper or a checklist), they will be much more likely to choose you over a competitor at a later stage of the buyer's journey (via Content Marketing Institute ).

4) 90 percent of the links that users click on are organic
It is also true that PPC (pay-per-click, often Google gambling data europe ADWords) accounts for just 5 percent of all search engine clicks. So if you are still spending the majority of your marketing budget on PPC, you may want to rethink your approach.

Instead, focus on SEO. Offer high-quality content that includes all possible search queries (keywords: long-tail keywords). Your ideal customers ( buyer personas ) use these keywords in search engines to find a solution to their problem. It's worth brainstorming with your team to find the most promising keywords (via SmartInsights ).

5) After one year: Companies that use the inbound method with HubSpot increase their traffic by an average of 189 percent
Companies that use HubSpot grow more effectively. In 2021, the software company analyzed data from more than 103,000 HubSpot customers to determine the ROI of the HubSpot CRM platform. The results speak for themselves:

Customers see an average 189 percent increase in website traffic and a 180 percent increase in inbound leads one year after purchasing HubSpot. (via HubSpot ).