Here are 6 ways process mining can be used for marketing and sales

[AsaduzzamanFoysal]

1. Controlling the sales process using data
Task :

Sales guidelines provide ideal sales guidelines to follow during interactions between customers and sales teams. However, companies are often unaware of the extent to which managers follow these rules and procedures.

Solution :

Process Mining helps analysts visualize the entire sales thailand mobile database process from lead generation to closed deal. It provides insight into customer interactions, the steps managers take, and the time between each action. Analysts can track actual sales processes and compare them to ideal models using process discovery and compliance checks.

For example, a developer used process mining to continuously monitor sales processes, such as apartment bookings. They also analyzed the quality of customer support and its impact on customer satisfaction using process mining.