The Swiss national brand on the wrong track

[roseline371277]

If the current positioning of Switzerland were to be exaggerated, it would have Scrooge McDuck as its brand core. The constant and sometimes heartless and unscrupulous pursuit of more and more money, the short-term maximization of profits, seems like the mission of the current Swiss government. In the last two years, the priority of "Money First" has perhaps become more apparent than ever before. The Swiss national brand is on the wrong track. However, it is being stringently managed by the government. But contrary to what the government claims: the main thing is that the money keeps rolling in.

Corona and Ukraine as an eye-opener

On February 16, the government celebrated the end israel rcs data of the pandemic and lifted almost all measures. This despite the fact that the epidemiological situation with positivity rates of 40 percent+ shows that the situation is completely out of control and Germany, for example, still classifies Switzerland as a high-risk area. But the economy is benefiting.

While all eyes are currently fixed on the suffering in Ukraine and almost the entire world is united and showing solidarity, actively helping and not afraid of its own disadvantages, Switzerland is once again taking an irritatingly different path. And doing NOTHING. It shamefully invokes its neutrality - which essentially means nothing other than that it does not actively intervene militarily. It is very happy to invoke the humanitarian tradition - but where is it when it matters?