The collaboration therefore does

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The Omega Speedmaster Professional is positioned in the luxury segment with an entry-level price of 5,000 Swiss francs. A unique story, unmistakable design and outstanding craftsmanship support this positioning. If Omega wants to continue to assert itself in the top group of leading brands, attributes such as limited availability, modernization, independence and sustainability are becoming increasingly important. Access to younger target groups must also be part of the ambition for a brand like Omega.

The MoonSwatch collaboration has a particularly greece rcs data positive effect in expanding the customer segment to include younger target groups. However, the uniqueness of the positioning is less emphasized due to the close ties with the group and the Swatch brand. little for the long-term positioning of the Omega brand and the Moonwatch.


360-degree activation
The consistent and continuous activation of the brand from the DNA and positioning is the biggest challenge for successful brand management. If you want to remain relevant, you have to know your customers well. Trust in the brand must be continually regained with creative ideas and a consistent experience. This has included spectacular partnerships since the Karl Lagerfeld collection for H&M in 2004. The launch of the MoonSwatch collaboration was well staged. For the Swatch brand, it featured a surprising new product, a strong story and targeted use of (social) media.