It is an important stage when choosing a product or service of a certain brand. Based on their personal preferences, buyers compare companies by various criteria. Some are looking for the speed of receiving a service, others are interested in having a large assortment, and for others, a sense of security plays a decisive role. In order for the brand archetype to ideally match the needs of the target audience, it is necessary to conduct a detailed study of it.
Defining customers at the level of “men and women aged 25-30 with an average salary” is not enough to provide a complete understanding. To get a more complete picture, it is necessary to study the problems, motives and thoughts of future buyers. This can be done by conducting additional research, for example, by holding a focus group.
By analyzing the clients' responses, you can find out which archetype is dominant for each of them. Then you need to find a common denominator and start choosing one of these paths:
The leading archetype morocco email list must match the audience type, so it must be understandable and attractive enough for customers to want to interact with it;
The leading archetype may not coincide with the audience model, but it should still be easy for clients to perceive.
By identifying the appropriate archetype and following one of these two paths, a writer can create texts that retain the core meaning while simultaneously engaging and satisfying the target audience.
Make a choice of channels and style of communication with clients
The style of communication with people depends on the archetype. Thus, the Sages and Magicians teach consumers, the Jester entertains, and the Nice Guy communicates on an equal footing, in an open manner.
It is also necessary to determine the company's communication channels with clients. For example, Telegram is predominantly active among young audiences who want to get information as quickly as possible. On the other hand, for publishing long materials, it is preferable to use platforms such as RBC or VC.ru.
Pay attention to similar companies and get to know their archetypes
There are two possible approaches: follow the competitors' path or choose something new. The decision is influenced not only by the brand, but also by the courage of the team