There is no single scheme of stages. It will be different for each vacancy. Some positions may include a conversation with a bot, others - creative test tasks, and some companies practice a method where existing employees attract new candidates for a certain premium for each job seeker hired.
Gain experience, apply theory in practice and create your own recruitment funnel model, and perhaps more than one.
The main stages of the recruitment funnel:
Step 1: Creating a Candidate Profile
This preparatory step defines estonia email list the selection criteria. This stage is not always present in the classic hiring funnel, but it is worth paying attention to. A clear understanding of the requirements for the applicant, including education, work experience, skills, motivation, hobbies, will help to correctly select the channels for searching and attracting suitable candidates.
Step 2: Informing
At this stage, it is necessary to interest applicants and introduce them to the HR agency.
Here it is important to actively work on creating and promoting an HR brand. You should not limit yourself to posting vacancies on relevant platforms. It is important to actively maintain contact with the potential audience through forums, chats, communities, take part in thematic events both offline and online. It is necessary to actively remind about your brand and work on its promotion: create a page on social networks, a channel on Telegram, a group on VKontakte and other messengers and social networks.
Stages of the recruitment funnel
Source: shutterstock.com
Keep in mind that honesty is key here. Forget about the clichés about cookies, a cozy office, a friendly team, and a white salary. Instead, focus on what might really interest potential candidates. For example, an expanded health insurance program, the ability to work remotely from a company laptop, pre-paid health cards that include sessions with a psychologist. However, do not overdo it: if your promises do not match reality, you may face a high demand for the vacancy and a large churn of applicants as they move through the stages of the recruiting funnel.
Step 3: Attraction
At this stage, the focus changes from your company to a specific vacancy, which is the area of competence of the HR specialist.
This is where the job posting is written and posted. This is where it is important to attract a candidate who matches the image presented at the first stage.
You probably already have the necessary experience in this area. However, we recommend that you communicate with applicants in simple, accessible language, and avoid simply copying the text of one vacancy into another. You should create a unique text for each position. This way, you can stand out from the crowd of other offers and demonstrate that your company cares about its employees already at the selection stage.
At this stage, the ratio of the number of resumes sent to the number of views of the page with the vacancy is assessed. A good indicator is considered to be 11% and above.