Disadvantages of Gated Content
Less reach : As mentioned above, using gated content will not increase your website traffic. Therefore, make sure that the content that is truly relevant to the user is accessible to each of your visitors so that your brand name and reputation can spread online and generate more traffic.
Lack of SEO benefit : Gated content cannot be indexed by search engines. The hidden content is not accessible to search engine bots and therefore cannot be crawled. For this reason, you should not see and use gated content as SEO optimization.
Lost leads : By only making the gated content available in exchange for personal information, there is a real risk of losing some leads. After all, not every visitor is willing to give up personal information in exchange for exclusive content. Some users will therefore leave your site again if they see that they have to provide their own personal information in order to see your content.
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Gated content also requires a strategy that allows paraguay whatsapp data you to ensure that your closed content reaches and is read by the right users. At this point, we would like to introduce you to some best practices for gated content that will help you use it and ensure that the content reaches the right people:
Adapting the Customer Journey
The customer journey accompanies potential customers from the first contact to the purchase decision and consists of various phases. In each of these phases, you should offer your customers added value in terms of content. In addition, the content offered and made available during the customer journey must be tailored to the customer.
offer incentives
Most content on the Internet is freely accessible to users. For this reason, it is important that you offer visitors to your website an incentive to want to view the gated content and disclose personal data in return.
Clear landing page
On the landing page, potential customers can find out the most important information about the content or services offered by a company. Since the landing page is very important, you should make sure that you work with strong headlines, concise and informative texts and structured content. Make sure that everything is clearly understandable and clearly laid out for your potential customers. Your website must make a professional and reputable impression so that it generates as many leads as possible that can be converted into qualified leads. If your landing page is convincing, you can also convince your leads more easily to download the gated content that you have to offer.