A few months ago we already examined the topic of SEO vs. SEA brand bidding, or whether it makes sense to bid on your own brand , here in the blog (see study: Does brand bidding on your own brand with AdWords make sense?) . But what about money keywords that don't contain your own brand? A more interesting question, since the search intent for these keywords is more interesting for monetization than for your own brand. To this end, we carried out a small series of tests in February and examined the influence of AdWords ads on the organic click rate and overall traffic growth. To do this, the AdWords keywords in question were paused for 2 weeks and the figures compared.
Table of contents [ Hide ]
1 What does Google say about SEO vs. AdWords?
2 Which keywords did we examine?
3 Difficulties in the investigation
4 The result of the investigation
5 Conclusion: SEO and AdWords make sense for shopping keywords
What does Google say about SEO vs. AdWords?
Google itself recently released an update of the study Incremental Clicks Impact of Search Advertising to reaffirm that the combined use of SEO and AdWords makes sense. The following conclusion was drawn from this:
We found that an average 89% of paid clicks are essentially el-salvador phone number data lost and not recovered by an increase in organic clicks when a search campaign is paused. This number – what we call the Incremental Ad Clicks (IAC) – was consistent across all verticals.
Google study paid organic
Google study paid vs. organic
Further Google studies on the topic of Paid vs. Organic:
SEM drives 89 percent incremental traffic (August 2011)
Search Pause Summary of 400 Studies (August 2011)
The problem with these studies is that they come from Google itself, and Google has a vested interest in seeing AdWords in a good light. On the other hand, I think it makes sense to separate brand keywords from non-brand keywords.
To my knowledge, there is no Google independent study that has investigated this topic on a statistically valid basis, so with this study we can only contribute a small part to the clarification.