Meet the silver economy: a market full of opportunities

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You've certainly heard about the inversion of the age pyramid in Brazil and around the world, right? More than just a statistic, there's enormous potential for business growth, creation and innovation of products and services, and a lot of financial movement . We're talking about the silver economy.

Even with insufficient service, this albania number dataset already generates around R$2 trillion in circulation in Brazil alone. And worldwide, it is approximately US$15 trillion. Is your business prepared to operate in this market? Today, we will talk about the silver economy and share tips for joining this trend that is growing stronger every day. Keep reading!

Understand what the silver economy is
The concept, also known as silver dollars and silver money, represents the entire set of services, products and consumer solutions aimed at people over 50 years of age. A group made up of mature individuals in different stages of aging.

But the silver economy goes beyond the logic of supply and demand. It brings a new perspective on seniors, understanding them as a focus of innovation and market opportunities. After all, like other groups, seniors are part of social, economic and technological transformations that guide new patterns of behavior, consumption and relationships with brands, right?

Learn how the silver economy works
We will now present data and information about the senior market and you will better understand how this proposal works in practice. Ignoring these dynamics and their main aspects means being left out of a great source of opportunities .

50+ Audience Growth
Much has been said about the impact of the arrival of Generation Z on the consumer market, but we must also look at the changes brought about by the significant increase in the senior population. This group is where the greatest population growth is concentrated, meaning that the trend is for business activity related to the elderly and mature population to continue to grow.

According to IPEA (Institute of Applied Economic Research), the projection is that – by the year 2100 – the elderly will already represent 40.3% of the Brazilian population. This is due to factors such as increased life expectancy, advances in health technologies and research, and a reduction in the birth rate, among others.

Changes in the profile of the 50+ audience
One of the biggest obstacles to growth in the senior market is the distorted and prejudiced view of the elderly. The image of a lady knitting in a rocking chair or a man doing crossword puzzles is now well out of date.

Today's elderly population is aware of their potential and invests much more in themselves, their tastes and dreams. They are active, engaged and digitalized. According to a survey by the National Confederation of Retail Managers (CNDL), in 2021, 97% of Brazilian elderly people already used the internet for various purposes. Among them, searching for information about products and services.