Pixel Events and Conversions - Facebook Ads Refinement Ads Manager

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The basis for the new group will be your standard and custom Pixel events, if you have previously set them up on your site.

You can create an audience based on an event without narrowing the parameters, which will yield a larger number of events. For example, selecting all purchases made.

However, if you want more precise targeting, you can narrow down your criteria using the URL, additional parameters, or frequency of the event.



So you can create a custom audience on your website based on an event that happened morocco rcs data on a specific page (purchase event by URL) or based on a product name using parameters.

For example, you can create an audience list of people who made purchases worth more than PLN 100.

Pixel Events and Facebook Conversions: What's the Difference and How to Use Them 8

Your options are actually limited only by the number and type of Pixel Events you have configured.

Dynamic ads
If you are running an e-commerce campaign and want to use dynamic ads , you need to use standard events with additional parameters.

Unfortunately, custom events and custom conversions won't be of any use to you here.

So you need to carefully configure standard events by adding parameters to them so that the algorithm knows that someone has browsed, added to the cart, or purchased a specific product.