The significant expansion of the fitness market in Brazil

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Did you know that in 2019 the Brazilian fitness market generated more than 2 billion dollars , making it the third largest in the Americas, behind only the USA and Canada?

Well, data from the International Health, Racquet & Sportsclub Association (IHRSA) also indicate that by last year there were already more than 35 thousand official gyms in Brazil , ranking it as the second country with the largest number of gyms in the world and in fourth place in relation to the number of users ( 9.6 million ).

This scalable growth is explained by the panama number dataset interest in well-being services and products , given the mass dissemination of the health benefits of physical activities.

Read to the end of this article to learn all about the expansion of the fitness market in Brazil and around the world and also check out the main trends in this sector for 2023. Enjoy your reading!

Fitness market: the growth of the sector in Brazil over the years
According to the FIA ​​Business School , in 2016 , Brazil was already part of the list of the largest fitness markets in the world, but was in tenth place .

At that time, the sector was beginning to consolidate, given the increased demand for places to work out, to have a better quality of life and to achieve the desired appearance .

But, in fact, this market began to expand since the end of 2010, with the entry of large players that offered customers plans starting at R$50.

In addition to more affordable prices , the types of services offered have also multiplied. The gym that previously only offered weight training , aerobics and functional classes , now also offers spinning , pilates , HIIT , etc.

Another factor that contributed to the growth of the fitness market in Brazil was the proposal by Gympass , in 2012, which allowed access to a network of partner gyms through a single monthly fee.

With the expansion of the search for physical exercise, interest in other products and services related to the sector, such as restaurants , supplements , cosmetics , fashion and nutrition , has also increased.

As a consequence, there was a modernization in business models , with an emphasis on franchise networks aimed at healthy living.

According to the Brazilian Franchising Association (ABF) , they went from 3% of the total number of franchises in the country in 2013 to 8% in 2016, or 6 thousand businesses in this format.

Fitness market - people running on the treadmill at the gym.
The importance of the fitness market in Brazil
Although the number of gym users in Brazil is significant – more than 9.6 million – this portion of the population does not exceed 5% .

According to the World Health Organization (WHO) , Brazil is the most sedentary country in Latin America and ranks fifth in the world.

According to data from the latest survey by the Brazilian Institute of Geography and Statistics (IBGE) , around 47% of Brazilians are sedentary .

Therefore, there is a clear need for awareness and motivation campaigns so that people increasingly seek out physical exercise and other services that promote quality of life and health .

This change in behavior will be able to reduce sedentary lifestyle rates and, for entrepreneurs, it also represents the potential for growth in the fitness market in the country.

What are the main segments of the fitness market?
As we have seen, the current fitness market offers a range of services and products in addition to gyms. So, let's take a look at the main segments of the sector. Follow along:

Gyms
Traditional representatives of the sector, gyms continue to be an option for regular training .