The POEM model and content marketing in B2B and beyond

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What is your social media marketing strategy? Do you know which media are right for you and your company? Do you have to be present everywhere and conduct independent activities in each channel? What if I told you that there is another way to do it? Discover the POEM model - a classic media division, based on which I will tell you whether you really need to be everywhere with your marketing. And even if you do, how to do it?



You probably know what the implementation cycle of a new marketing channel looks like greece rcs data in a company. Usually, it is a content channel, because content is one of the most effective elements of marketing in B2B companies and beyond.

At the beginning, someone usually comes to the right, and right, conclusion that content marketing is the right direction and method to reach decision-makers in companies. Therefore, we start gathering knowledge on the subject and generating ideas about what and where we could do.