Web design trends that marked 2015 and will dominate 2016

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2015 has come to an end, bringing with it a wave of new techniques, styles and trends in the world of interactive design , with an eye toward meeting the growing needs of the mobile market. No one doubts that technological advances have changed user expectations as well as the aesthetics and functionality of sites and applications.

But what have been the most significant advances? The Next Web compiles a total of five advances that have occurred over the past year in the field of interactive design and that will probably become trends throughout the new year 2016.

Persuasive design
The heart of this type of design has always been the exchange finland number dataset human and machine, a conversation between user and site . As you might expect, every website has its own business goals so they use their site's interface as a prompt to achieve them.

“Invisible” interface
Good designs are those that do not draw attention to themselves. They work in the background so that users feel that success comes only from their abilities and decisions.

Some of the tips we can offer to achieve this are reducing the number of steps that users have to take in their processes, using clear visual communication, anticipating common errors that may be found or representing each of the steps that the user has to take in a visual way.

Lose the fear of emptiness
Many designers have a special fear of empty spaces in their designs, considering them boring or related to a lack of creativity . Nothing could be further from the truth. Large black spaces give a sense of hierarchy as long as they are surrounded by white elements.

To this we must add that minimalism is synonymous with sophistication and contributes to the readability and understanding of the message.

Text is also interface
Don't forget that when we talk about user-interactive designs, all the elements that make up the design come into play. Including the text. The designer must carefully choose the words he uses, because if the meaning or tone of the words does not match the style of his site or application, not even the best fonts will save him.

Good design always has to be pleasant
Forming an emotional connection with the user is the most direct and secure path to gaining their loyalty. When it comes to design, the heart plays as important a role as the mind.

Therefore, you must make your design something pleasant with the user in mind without sacrificing ease of use and going deeper than aesthetics since we are creating an experience.

Source: Direct Marketing