Use a clear CTA

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CTA (Call To Action) is the part of the newsletter that shows readers what action they should take next.

To create an effective newsletter, also for e-commerce, you need to think about what goal you want to achieve . For example, reading a blog article, getting to know new products in the store, shopping, taking advantage of a promotion – these are just a few of them.

Choose one and communicate it clearly. The message should be clear and unambiguous. The user should not have to think about it, but perform the action almost automatically .

To make your newsletter more effective, repeat your CTA several times in different ways.

Call To Action usually takes the form of a button, sometimes animated. It should be clearly germany rcs data visible and stand out from the entire newsletter. You can also place clickable links in graphics and photos.

take care of responsiveness
It is a truism to say that we need to remember that mobile first. Suffice it to mention that according to DateRate Portal , nearly 77% of Internet users aged 16-64 shop online at least once a month, and an average of 60% use mobile devices for this purpose.

So for a newsletter to be effective, it needs to look great on every screen. Fortunately, email marketing tools allow you to create responsive designs that will adapt to different devices.

remind about abandoned carts
Did you know that as many as 69% of online shoppers don't complete their transactions and abandon their carts? And you're losing your money. A lot of money.

However, you can change that.