AJ: So you treat this moment

[sumaiyakhatun26]

So the sooner we implement this tool, the more data we will have to analyze. Considering what I said earlier, that we are dealing with a real revolution and a completely new approach to data collection, to the approach to data itself, there is no way (at least not officially) to transfer data from Universal Analytics to GA 4. When Universal Analytics stops collecting data at the end of June next year, it will remain there and will probably be available for some time. But in GA 4 we will only have the data that we manage to collect.



AJ: So, for this to resonate well, you need to implement it as soon as possible so that you have something to compare it to a year from now when you want to do a report, year over year, quarter over quarter, and so on.



MM: Exactly. And besides, it won't be like we'll sit down and do the implementation in an hour. cambodia rcs data This is an implementation that really requires a lot of analysis. If it's a larger company, then there needs to be an interdepartmental meeting of sales, marketing. Departments that will think together about what's important. What events, what's the purpose of the website and what brings us closer to that purpose.



Which is problematic for many, as an opportunity to reflect on certain principles of what and why we want to measure specifically. I really like doing things like that. It's a bit like the mechanics of the new year, when a lot of people hate making new year's resolutions. I like them, for example, because it's the magic of magical dates.

And here we also have such a magic date set from the outside. And as they say, a deadline is the best source of inspiration. So this will probably make many people actually change their approach to analytics. But since we are already in such an implementation, we already know when, which is best yesterday.