There are many ways to get to Rome, but I think it's helpful to have a kind of blueprint for a strategy workflow. A few years ago, we developed a workflow at our agency based on a framework. We call the framework our content marketing wheel:
Content Strategy Framework: Content Marketing Wheel by Aufgesang
Each individual cell in this wheel represents content that is tailored to a needs group, event and the respective customer journey phase. The distribution of the content tailored to the customer journey phase is also determined there.
The following process steps are followed for strategy paraguay phone number data development, which continue from the inside of the wheel to the outside:
Determination of target and need groups
Determination of the events per demand group that can occur for a potential customer to enter the customer journey
development of topic ideas
brainstorming
survey of sales and service employees
customer interviews and/or market research
research and analysis of keywords
research of questions
Combining questions and keywords into topic complexes
Weighting of the topic complexes according to the sum of all search volumes
Extracting content from the respective topic areas
Prioritization of content in terms of competition, potential, relevance
Mapping the content into the respective customer journey phase
Determination of distribution instruments and channels ( content promotion , outreach , etc.) according to the respective customer journey phase
content strategy process at Aufgesang
A user-centered and systematic content strategy is mandatory
I hope it has become clear that you need a strategy for developing ideas for content along the customer journey. This can be created by mapping keywords, questions, content properties and distribution instruments to the individual customer journey phases.
Especially with regard to the content shock, a strategic approach is very important in order to use the resources for content production and content distribution efficiently. Always with the aim of reaching potential customers in the right place and, above all, at the right time with the relevant content. Publishing content is not a company goal, but a means to an end. And that is why it should always be targeted, user-centered and systematic.