Why am I telling you this?

[sumaiyakhatun26]

Yes, Google Ads is perfect for me because it solves all my problems and allows me to reach customers who are currently looking for a solution like mine.

But this is a very limited field of thought. We need to work across the entire marketing and sales funnel and reach people at different stages of the purchasing process. Why? Because they may not yet know that our product or service solves their problem. And they may do it better than other solutions they are considering or have already decided on at this stage.

As you can see, you can try to use the Google Ads advertising ecosystem for this asia rcs data purpose as well. Which does not change the fact that not every industry can implement such a model. It is therefore worth supplementing our activities with another advertising system, e.g. Facebook Ads.

Search does not equal interest
Just because someone is searching for a term in Google doesn't mean they want to buy something. This is another very common thinking error or pattern that I encounter when talking to clients, especially from service companies.

We once had a client on board digitalk who wanted us to prepare a campaign for a certain service related to web design. Given that this is a very competitive industry, we decided from the outset that it is necessary to rely on more than one channel, because it could be potentially problematic.

And what did it turn out?

The client wasn’t convinced to operate multi-channel. They wanted to focus on one channel, because after all, what else could people be looking for when they type “website design” into a search engine?