By knowing your consumer personally, you won't just offer them some no-name product, but a real product that will cover the pain of your customers.
What is a customer portrait, why is it needed and where to get the data
A portrait of the company's ideal client is not something you can play spy
while tracking down your target consumers.Although your IT spy skills will come in handy here, your task as a bosnia and herzegovina number dataset owner comes down to figuring out how to create a customer profile that will tell you almost everything about your potential buyers.
It includes data about:
Floor
While women often make purchases under the influence of emotions, for men, facts and various conclusions are paramount.
Accordingly, your sales pitch cannot be the same for everyone.
Find out who buys your products more often and adapt your own marketing materials to these customers.
Place of residence
This data will be useful for local businesses, as it will allow you to timely inform your audience about various local events, promotions, and discounts in your store.
Age
Customers of different ages perceive information differently. Work on your brand's tone of voice and content, which should take into account the age category of consumers.
Marital status
This factor also influences willingness to shop. Couples tend to budget more carefully and shop together.
Your clients' field of employment, their position, and annual income
As practice shows, depending on the position and level of earnings, mailings bring the company approximately +15% of annual revenue.
Department heads, business owners, and mid-level employees will be interested in different content.
We recommend segmenting your mailings based on your consumers' job title and income level.
Websites and social networks that your target audience regularly visits
Understand where your potential customers hang out, where they find out the news, where they watch new trends.