Thorough pursuit of persona

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Online school

A successful example of BtoB marketing for Kyowa Hakko Kirin Co., Ltd. is its launch of the online school "Thunderbird Corporation."

The term "antibody drugs," which was used in the business, was a medical term and was therefore not well known among general users. Antibody drugs are medicines that use antibodies to treat cancer cells, etc.

As part of their macedonia cell phone number list promotional activities, they hosted an online school called "Thunderbird Corporation" that targets men in their 40s and 50s and provides a fun way to learn about antibody drugs, which resulted in the site receiving approximately 800,000 page views.




Hitachi Global Life Solutions, Inc. is a company that sells and provides maintenance services for home appliances and air conditioning equipment. It is a subsidiary of Hitachi, Ltd., a major manufacturer of home appliances.





A B2B marketing success story from Hitachi Global Life Solutions, Inc. is the thorough pursuit of personas in order to expand market share for commercial air conditioners.

Before improving the persona, the company's market share in commercial air conditioners was 9.8%. By conducting a survey of over 1,800 companies and redesigning the persona, the company was able to successfully increase its market share to 11.1%.



Chikyu Co., Ltd.
Chikyu Co., Ltd. is a company that develops and sells customer management and sales management software for small and medium-sized enterprises. However, it has now been succeeded by Genie Co., Ltd. through a company split.



Conducting interviews and focusing on SEO measures

Chikyu Co., Ltd.'s B2B marketing success story is a focus on SEO measures through interviews to increase orders for its customer management software "Chikyu."

Many of the orders we received came from advertising, but the high cost of advertising was an issue.

We created new content from the information we gathered through interviews, and succeeded in ranking high in search results for the keywords "SFA," "business negotiation management," and "sales management." As a result, traffic to our company's website increased by approximately 40 times.



Shimatec Corporation
Shimatec Corporation is a company that manufactures and sells parts feeders.



Using YouTube

Shimatec Corporation's BtoB marketing success story is the use of YouTube to provide videos on the operation status of a parts feeder. A parts feeder is a mechanical device that aligns parts and materials in the same direction and sends them to the next process.

Up until now, we have only introduced our products through our blog and website. By publishing our production track record and operational status on YouTube videos, we have gained a sense of trust from our users. As a result, the number of inquiries regarding purchases has tripled, and our sales have exceeded 100 million yen.